Successful Cooperation with Chinese CCTV on the TV Production of Jing Cai Olympics


After several busy months in preparation for the group visit and TV shooting, the Britian-China Cultural Communication Centre (BCCCC) and Chinese Central Television 5 (CCTV-5) have gladly presented the Jing Cai Olympics to the Chinese audience. As Jing Cai Olympics is one of the warming up columns before the London Olympic Games broadcasted by CCTV with concentrated attention, it will show Chinese audience a comprehensive display of the local custom and London Olympic progress. This must greatly inspire the Chinese people concerned about the enthusiasm of the London Olympics and it  will be a strong impetus to cultural exchange and development of the Sino-British sports.

When coordinating the TV production work, the Britian-China Cultural Communication Centre has been in meetings and negotiations with the London Organising Committee of the Olympic and Paralympic Games (LOCOG), Game Makers, Mayor of London, Plymouth Life Centre, Wimbledon Stadium, Transport for London, University of Cambridge and City of London, etc. All endeavour has now been rewarded with a successful cooperation with CCTV5 and Miss Guo Jingjing and her agent company.

Dr. John Little from Cambridge University Association Football League (CUAFL) talks about the Cambridge Rules and the initiation of the modern football games.

 Miss Guo Jingjing is warmly welcomed by the Chinese Student Football Team of Cambridge

‘You know I’m a big fan of them’, said Miss Guo Jingjing at Wimbledon Stadium

Mr. Daniel Ritterband, Director of Marketing and 2012 communications, shows the venues of London 2012 Olympics on map of the Greater London in the City Hall of London

Meeting with Tom Daley and his coach Andy Banks. Best wishes to Tom for men’s platform diving during London 2012 Olympics

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